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Hello
I’m Brenda Cortes, founder of Verve Partners. After more than a decade building partner ecosystems and driving growth for some of the world’s top technology companies, I launched Verve Partners with one goal: to help businesses accelerate growth through smarter partnerships, co-selling strategies, and demand generation.
My Journey
I’m passionate about connecting businesses, technology, and people. My career began in marketing and business development across the U.S. and Latin America, where I learned the power of relationships and strategies that truly resonate with diverse markets.
At Ingram Micro, global technology distributor, I led go-to-market programs for global technology leaders like Apple, Cisco, Intel, Dell, Lenovo, and Microsoft—creating campaigns that built trust, visibility, and growth.
At Amazon Web Services (AWS), I helped partners navigate the cloud ecosystem. From co-marketing campaigns in Education, Fintech, and Healthcare to initiatives like AWSome Campus, I worked alongside partners to align marketing, sales, and enablement—driving pipeline growth and real business outcomes.
Today, through Verve Partners, I bring that expertise directly to AWS partners and technology companies in Latin America and the U.S. I act as an extension of your team—whether as a Partner Development Manager (PMasS) or through Alliance Manager as a Service (AMaaS).
I help businesses:
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Turn strategy into action with go-to-market planning
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Generate measurable revenue with demand campaigns
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Enable partners with sales plays and training
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Leverage AWS programs to scale faster
I believe growth happens when marketing, sales, and partnerships move in sync—and I’m here to make that happen.
Marketing, at its best, is about honesty and connection. It’s about understanding people, listening to their needs, and creating experiences that genuinely add value. Honest marketing builds trust, fosters long-term relationships, and inspires action. It’s about telling your story in a way that resonates, being transparent about what you offer, and aligning promises with results. When marketing is honest, it doesn’t just sell—it strengthens bonds, sparks growth, and leaves a lasting impact.
Contact
I'm always looking for new and exciting opportunities. Let's connect.
+1.786.942.3938